GROUNDED
Margin Health Dashboard
Recipe Margin · Gross Margin · Q1 vs Q2 2026 · By Category
Data: Jan–Jun 2026 | Updated 1 Jul 2026
H1 Revenue
Jan–Jun 2026, ex-VAT
Active F/G SKUs
Sold: Q1
· Q2
Assembled: Q1
· Q2
Q1 Red Flags ↗
Floor:
· Actual:
Q2 Red Flags ↗
Floor:
· Actual:
Q1 Green ↗
RM Blended > 70% · Margin Overview
Q2 Green ↗
RM Blended > 70% · Margin Overview
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Recipe Margin
Gross Margin
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MARGIN
≥70%
60–70%
50–60%
<50% Review
RM = (Price − Last Cost) / Price · GM = RM − 15%
RM Basis
Floor
Blended
Volume
Significant only
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Recipe Margin
Gross Margin
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Recipe Margin = (Price − Last Assembly Cost) / Price · Gross Margin = RM − 15% · Floor = Zoho Item Price (lowest wholesale ex-VAT) · Blended = weighted avg actual selling price ex-VAT · Component quantities from last assembly run of each quarter
Methodology:
Recipe Margin = (Price − Assembly Cost) / Price · Gross Margin = RM − 13pp · Blended = actual avg selling price · Floor = approved minimum · Significant = H1 Rev ≥ KES 300k